Made at

ST.LOUIS CITY SC

CITY Block Party & Home Grown Program

The CITY Block Party free concert series is a pre-match tradition that brings together the community and celebrates the intersection of music and soccer—featuring national, regional, and local musicians, including the club’s “Homegrown” artists. A collaboration between CITY SC and St. Louis native and rapper Smino, the Homegrown program shines a spotlight on St. Louis’ music scene by amplifying five emerging local artists who highlight the diversity of talent in the region.

Task

: Create a visual identity for the 24' concert series & Homegrown program.

: Art Direction & photo shoot for Smino and Homegrow Artists

Team:
ECD: Pete Wood
Strat: Kelly Sanborn
CD: Matt Dale
CD: Neil Wissmann
ACD: Ken Early
AD: Kyndall Smith
Photo: Joe Martinez
Digital: Sarah Basler
PM: Rachel Tainter & Krysta Lim
Video: Eric Hegerty & Danny Gerber
Social: Dan Doelling & Jacob Bowling