Made at

ST.LOUIS CITY SC

CITY Flavor - Apple TV

CITY Flavor is the campaign we created to introduce three STLmade local food partners to CITY fans.

The four-part content series introduced our one-of-a-kind in-stadium food program to the world with a short documentary series that showcased the chefs and the food they’d bring to CITY PARK (and the world-class tech powering the experience).

Each launch was accompanied by an IRL food experience where fans could meet the chefs, try the food, and collect loyalty badges for their participation.

Highlights:

First club to have FootyScran fly out to try food in person

Over 2 million video views

68million social impressions

Beat league benchmark for mobile-order-ahead by 131%

Sold out of pork steak sandwiches!

Team:
CXO: Matt Sebek
ECD: Pete Wood
CD: Matt Dale
CD: Neil Wissmann
ACD: Ken Early
AD: Kyndall Smith
Production: Fathom Studios
Flavor Officer: Gerard Craft